Three Fujifilm digital cameras have won at the 2015 iF product design awards

· 5.March.2015

FUJIFILM continues to receive awards for their excellent work. Their three digital cameras, the FUJIFILM X100T, X30 and FinePix XP70 have won world’s most prestigious design awards; the iF product design awards. It’s just a continuation of the received awards in recent years and seem to have their designers find the right concept for their cameras.

Since the launch of X series in March 2011, Fujifilm has rapidly grown the X series which successfully combines traditional styling with the highest image quality and mobility. Almost all FUJIFILM X series cameras have won an iF product design award, confirming that the design philosophy of X Series is highly regarded.

The FinePix XP70 only weighs 179g but also complies with IP68 standards*. This means it is waterproof to 10 meters, can withstand a drop of up to 1.5m, will still operate in temperatures as low as -10℃ and is dustproof to prevent the intrusion of dust or sand. The FinePix XP70 adopts a stylish compact design while retaining the toughness function.

  • * Waterproof and dustproof protection standards of products, stipulated by IEC (International Electrotechnical Commission)

Organized by iF Industrie Forum Design e.V in Hannover, the “iF product design award” is amongst the world’s most prestigious design awards along side “red dot design award” in Germany and the “Industrial Design Excellence Awards (IDEA)” of the USA. More than 50 experts from all over the world will come together to select the winners in the iF design awards 2015 and each entry is assessed on the basis of ten clear criteria such as design quality, degree of innovation and brand value.

For more information please read the official press release.


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