Fujifilm announced three new products earlier today: X-M5, the latest mirrorless digital camera in its X Series lineup, and two lenses: XF16-55MMF2.8 R LM WR II and XF500MMF5.6 R LM OIS WR.
X-M5
FUJIFILM North America Corporation, Electronic Imaging Division, today announced the launch of the latest mirrorless digital camera in its X Series lineup – FUJIFILM X-M5 (X-M5).
X-M5 is designed to appeal to emerging content creators who want to use one lightweight and powerful device to make both still and moving imagery. The out-of-the-box usability and intuitive controls provide the solutions this group actively seeks in a content creation tool.
“X-M5 is a tool for the ‘camera curious,’” said Victor Ha, vice president of Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “Its intuitive video functions, Film Simulation Mode Dial, and vari-angle touchscreen LCD comprise a great setup for anyone new to photography or video creation, or even for a seasoned creator who needs a lightweight kit to create on the move.”
Learn more about the new camera on the dedicated Fujifilm website.
XF16-55MMF2.8 R LM WR II
FUJIFILM North America Corporation today announced the release of its new FUJINON XF16-55mmF2.8 R LM WR II lens (XF16-55mm II), the next generation of the company’s venerable XF16-55mm zoom lens that debuted in 2015.
“XF16-55mm has always been known as a workhorse; a must-have everyday carry lens for professionals and enthusiasts alike,” said Victor Ha, vice president of Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “XF16-55mm II takes everything our fans loved about the original lens and elevates it to the next level by combining new lens optics, smooth aperture control, and enhanced autofocus, with nods to the reliable go-anywhere form factor that made the original lens such a hit.”
Learn more about the new lens on the dedicated Fujifilm website.
XF500MMF5.6 R LM OIS WR
FUJIFILM North America Corporation today announced the launch of its FUJINON XF500mmF5.6 R LM OIS WR lens (XF500mmF5.6). The new super-telephoto lens offers the longest prime lens coverage in the current Fujifilm X Series lens lineup, designed for quick autofocus response and incredible detail in image-making around even the most challenging outdoor subjects, and is ideal for birding, wildlife, and sports.
“Making content outdoors can always present challenges, considering the weather, fast-moving animals, birds, and the rapid motion of athletics,” said Victor Ha, vice president of FUJIFILM North America Corporation, Electronic Imaging, and Optical Devices Divisions. “These are only a few of the examples that were considered when developing this latest super-telephoto lens. Optical image stabilization and linear-motor driven autofocus help the creator document all the action without missing a detail. We’re excited about the capabilities this lens brings to outdoor creatives.”
Learn more about the new lens on the dedicated Fujifilm website.
