Fujifilm Announces the INSTAX WIDE 400 and Mini LiPlay Refresh

· 21.June.2024

FUJIFILM INSTAX has launched the new instax WIDE 400 instant camera, the successor to the instax WIDE 300™, launched 10 years ago in 2014. This analogue instant camera, in the ever-popular WIDE format, shoots double the width of the instax mini film. Ideal for group shots and landscapes, it allows the photographer to capture the atmosphere by including the world around the subject.

The new self-timer feature enhances group shots, ensuring no one is left behind the camera. The camera angle adjustment accessory also allows users to shoot from the perfect angle, without the need for a tripod. Furthermore, the camera includes a close-up lens attachment, so beautiful macro images can be taken as close as 40cm. For taking shots of scenes at a distance of three metres or more, the user can also simply turn the WIDE 400’s lens to switch to landscape mode.

A new and unique instax WIDE 400™ camera case that matches the colour of camera will be released at the same time.

Fujifilm’s instax WIDE 400™ instant camera will be available to purchase from 12 July 2024 at a suggested retail price of £129.99. The case is priced at £25.99. For more product information, please visit the instax website

Fujifilm has also announced that the instax mini LiPlay™ 2-in-1 hybrid instant camera has been refreshed, with three new colours, each with their own textured finish, inspired by some of the latest design trends: Matcha Green, Misty White and Deep Bronze. 

The camera now benefits from the addition of a USB Type-C port for charging, while the firmware update process has been simplified with users now able to update via the dedicated instax mini LiPlay™ app. The previous model required users to download updates from a website before saving them to a micro-SD card and inserting it into the camera.

The refreshed mini LiPlay maintains the same functionality, operability and compactness, while features including the sound function for recording voice messages and the smartphone image printing feature have both been retained. 

As with the previous instax mini LiPlay™, the new camera comes with 13 design frames and 6 filters, while the dedicated app offers more than 60 design frames, which can be used to add effects to images.

The instax mini LiPlay™ instant cameras will be available to purchase from 19 July 2024 at a suggested retail price of £149.99, with cases also available at £25.99. For more product information, please visit the instax website