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GFX – Fujifilm announces development of mirrorless medium format camera system

· 19.September.2016

During today’s press conference in Cologne (Germany), one day before the world’s leading photography trade fair Photokina will open its doors, Fujifilm announced that it in the early 2017 it will release a medium-format mirrorless digital camera Fujifilm GFX 50S, which features the Fujifilm G Format 43.8×32.9mm sensor with 51.4 megapixels. In the beginning of 2017 Fujifilm will also start sequentially releasing six interchangeable Fujinon GF lenses that will become a part of the GFX system.

In its press release Fujifilm informs that the GFX medium-format mirrorless camera “uses the new large-diameter ‘G Mount’ and incorporates a large 43.8×32.9mm CMOS sensor. Boasting the effective pixel count of 51.4 million, the camera delivers superior sharpness and image quality that will satisfy professional photographers shooting commercial, fashion or fine-art landscapes. The sensor’s 51.4 megapixels can be adapted to various aspect ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17, which were available in film cameras of the large- and medium-formats. The camera uses the ‘X-Processor Pro’ imaging processor, which provides Fujifilm’s outstanding color and tone reproduction at an extremely high level. The result is the ultimate capability in photographic expressions that only Fujifilm can deliver thanks to its extensive knowledge in medium-format cameras and large-format films.

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A new lineup of Fujinon GF lenses, designed specifically for the GFX, supports the new G Mount. Taking advantage of the mirrorless system’s structure, the G Mount has the short flange back distance of just 26.7mm to shorten the back focus distance as much as possible. This prevents vignetting to achieve edge-to-edge sharpness of the world’s highest level.

The initial lineup on launch is to include the following six lenses:

  1. Standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format)
  2. Wide-angle standard zoom “GF32-64mmF4 R LM WR” (equivalent to 25-51mm in the 35mm format)
  3. Mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to 95mm in the 35mm format)
  4. Fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in the 35mm format)
  5. Ultra wide “GF23mmF4 R LM WR” (equivalent to 18mm in the 35mm format)
  6. Wide “GF45mmF2.8 R WR” (equivalent to 35mm in the 35mm format)

The lenses feature an aperture ring, a popular feature in the X Series, and have the new C (Command) Position on the ring to enable aperture adjustments with the Command Dial on the camera body. All the lenses feature dust and weather resistant construction that withstands operation at temperatures as low as minus 10 degrees Celsius, allowing you to take them outdoors with peace of mind. This gives these lenses a strong potential, suitable for professional use in tough conditions.

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You will find all the detailed information about the new Fujifilm products at the special dedicated page on company’s official website.