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Fujifilm Launches the GF30mm f/3.5 R WR and Updates the GFX System Firmware

· 30.June.2020

Fujifilm today announced the launch of the Fujinon GF30mm f/3.5 R WR, a wide-angle prime lens with a focal length equivalent of 24mm (in the 35mm film format) for the Fujifilm GFX system. Fujifilm also upgraded the firmware of the GFX camera system. 

GF30mm f/3.5 R WR

With its dust and weather-resistant design, the GF30mmF3.5 R WR caters to a variety of shooting styles including landscapes, architecture, as well as casual snapshots on the move. “This lens is a great compliment to our existing series of GF lenses and gives image-makers a great wide-angle option for landscapes, architecture, or wide environmental portraits,” said Victor Ha, senior director, marketing and product management with the Electronic Imaging Division of FUJIFILM North America Corporation. “We are really excited to see the images our community will make with this lens.” 

Main features:

  1. Image quality.  The lens consists of thirteen lens elements in ten groups, including two aspherical elements and two extra-low dispersion (ED) elements. The high-performance lens groups are positioned to control various aberrations, especially distortion to which wide-angle lenses are prone, to achieve edge-to-edge sharpness. The lens is able to resolve an impressive amount of detail, compatible with 100MP sensors
  2. Portability. This compact lens weighs approximately 18 ounces (510g) and measures 3.9 inches (99.4mm) with a maximum diameter of 3.3 inches (84mm). In addition, the slim design balances well on a GFX System camera, making it a perfect lens to carry on-the-go.
  3. Performance. The new GF30mmF3.5 R WR lens uses an internal focusing system, offering fast and quiet autofocus (AF). Focus breathing is just 0.05%, making it a great lens for recording video. Like all of Fujifilm’s lenses in the GF family, the GF30mmF3.5 R WR incorporates Fujifilm’s optical design and production technology processes to achieve a sub-micron level precision lens surface. This allows the lens to bring out the full potential of the FUJIFILM GFX 50S and GFX 50R mirrorless digital cameras, as well as the 100MP image sensor of the FUJIFILM GFX 100.
  4. Durability. The lens is sealed at nine locations to make it dust and weather-resistant. It can also be used in temperatures as low as 14°F (-10°C), offering photographers peace-of-mind when shooting in inclement weather or dusty environments.

The GF30mmF3.5 R WR lens will be available in late July or early August in the U.S. and Canada for a manufacturer’s suggested retail price of USD $1699.95 and CAD $2299.00. For more information, visit https://fujifilm-x.com/en-us/products/lenses/gf30mmf35-r-wr/ . 

GFX System Firmware Update

Fujifilm announced today the availability of its highly-anticipated firmware update for the GFX System. This firmware update provides significant additional capabilities to each GFX System digital camera for photography, as well as considerable new capabilities for video shooters, including 4K RAW video support for the FUJIFILM GFX100. 

 For Video: Firmware Update Supports GFX 100 4K 16:9 RAW video output via HDMI 

This new firmware update will soon allow the FUJIFILM GFX100 to output 4K RAW video up to 29.97p via HDMI, which can then be recorded to an Atomos Ninja V 5” HDR monitor recorder*1 and encoded into 12-bit Apple ProRes RAW for compatibility with a wide range of grading and editing software. 

The successful collaboration between Fujifilm and Atomos will make the GFX100 and Ninja V combination one of the only Large Format camera systems of its kind to record 4K RAW footage. GFX100’s 100MP 4:3 ratio Large Format CMOS sensor is 44mm x 33mm in size (∅54.78mm) and can record 4K video at up to 29.97p in the following image resolutions: 

● UHD 4K 16:9 (43.6mm x 24.6mm, ∅ 50.06mm) 

● DCI 4K 17:9 (43.6mm x 23.1mm, ∅ 49.37mm). 

Both resolutions will be able to be recorded at bit rates of 100Mbps, 200Mbps, or 400Mbps. Currently, only UHD 4K 16:9 output will support RAW output. 

 “The look of large format video has become very popular because the combination of longer focal lengths and the camera sensor’s physical size can create an incredibly pleasing image with shallow depth of field and incredible compression.” said Victor Ha, senior director of marketing and product management in FUJIFILM North America Corporation’s Electronic Imaging Division. “This gives cinematographers further control over their creative visions and – with the addition of a PL adapter for GFX – opens up the possibility of cinema lenses, like the FUJINON Premista large format cinema zoom lenses, being used with GFX100 in production. It’s pretty exciting!” 

 The GFX100 sensor is among a handful of cameras in the world that has an imaging surface of at least 44mm x 33mm (∅54.78mm). “Coupled with the Atomos Ninja V and its ability to encode Apple ProRes RAW, this system will give filmmakers a whole new way to create images,” Ha continued. “By harnessing the power of RAW, the resulting images will have amazing depth, detail, and dynamic range for post-production, which is ideal for HDR finishing or to give greater flexibility in Rec 709 SDR.” 

Simultaneous recording of RAW via HDMI, while recording Film Simulation / F-Log / Hybrid Log Gamma (HLG) internally to a memory card is also available as a result of this firmware update. 

With GFX100’s image sensor, In-Body Image Stabilization (IBIS), and now, compatibility with Atomos Ninja V, this large format camera system is small and light enough to hand hold, place in tight corners, mount onto gimbals, or use on drones. Additionally, when coupled with compatible gimbals or drones, users can start / stop recording, specify exposure settings, and make focus adjustments via remote control. 

For Photo: GFX System Firmware expands the capabilities of in-camera image processing 

  • The Film Simulation function, which offers diverse color and tonal reproductions similar to those found in traditional film, will be expanded by the new firmware update for all GFX System digital cameras – GFX 50S, GFX 50R, and GFX 100. The new firmware will add the “CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots, to all three models. “ETERNA Bleach Bypass” mode, which simulates the film processing technique of the same name, will be added to the GFX100.The “ETERNA” mode, which replicates the colors and tonality of Fujifilm’s motion picture film, will be added to the GFX 50S and GFX 50R. 
  • The “Smooth Skin Effect,”will now also be available on the GFX 50S and GFX 50R, smoothing the appearance of human skin; an ideal feature for portraiture. 
  • The “Color Chrome Blue” feature, which adds depth to color and tonal reproduction in blue skies and other primarily blue subjects, will be added to the GFX 100. 

GFX System Firmware enhances autofocus performance 

  • The new firmware will allow the GFX 100 to deliver even faster, highly accurate phase-detection autofocus (AF) in low-light conditions, down to -5EV. The firmware will also give the Low Light Priority AF-S mode to the GFX 50S and GFX 50R, to improve AF accuracy of those cameras in low light. 
  • The firmware will improve Face / Eye AF performance for all three GFX System digital cameras. 
  • In addition, the Auto mode will be added to focus bracketing across all three GFX System digital cameras. Users can specify the starting and ending points, and shooting interval, and the camera will automatically determine the number of frames and steps required. 

Firmware broadens and expands upon various other functions – based on customer feedback! 

  • In all three GFX System digital cameras, the firmware will allow users to adjust exposure settings (shutter speed, aperture value, ISO sensitivity, exposure compensation) for still images from a computer when using software that supports certain tether-shooting functions. 
  • In all three GFX System digital cameras, the firmware revises the in-camera rating system to be readable by even more photo-editing applications. 
  • For each of the GFX 50S and GFX 50R, with the firmware update, the maximum number of photos that can be saved in each folder on an SD card will increase from 999 to 9,999. 

Firmware enables remote control functionality from gimbal / drone via USB communications 

  • With this firmware update, combining the GFX 100 with a compatible gimbal / drone that supports remote control functionality will allow users to start / stop video recording, specify exposure settings for video (shutter speed, aperture value, ISO sensitivity and exposure compensation), and make manual focus adjustments.

The new GFX System firmware is compatible with the below camera models via the below links: 

Firmware version: FUJIFILM GFX 50SVer. 4.00 

Firmware version: FUJIFILM GFX 50RVer. 2.00 

Firmware version: FUJIFILM GFX 100Ver. 2.00 

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Since 2015 FujiLove has been continually growing as the number one website and magazine for users of the Fujifilm X Series and GFX cameras. Today, several thousands of photographers from around the globe log in to FujiLove on a daily basis.

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